Joop! is a famous cosmetics and fashion house founded by Wolfgang Joop in 1982. Wolfgang Joop began his design career in 1970 when his then wife participated in fashion competition sponsored by the German magazine Constance and won the three top prizes. Following this success Joop became a fashion editor at the women's magazine Neue Mode. He left this job in 1971 to work independently, among other things as a freelance journalist and designer and in 1978 he achieved international success in 1978, when he showed his first fur collection, which the New York Times, among other publications, honored as "Prussian Designer."

Joop is renowned for his perfumes and aftershaves and since the launch of his first perfume in 1987 the brand has gone from strength to strength with iconic and unusual juices that capture the feeling of the moment.