Prada was founded in 1913 in Milan, Italy as a manufacturer of leather bags. What is known today as Prada is mostly the work of the founder's grand-daughter Miuccia Prada and her seminal vision of her family's company. It was her interest in unusual fabrics that led to the distinctive trademark of Prada products: the surprising combination of materials. Prada's collection of luxury fashion and goods is defined by the surprising use of a specific material in an unusual context, something which she has translated to her fragrance collection. Prada is said to be the most prominent example of a new form of inward-directed luxury and they avoid very loud colouring and are as cool, comfortable, pure, graceful, and minimalistic.

Prada's design principles have been employed in her beautiful and sensual fragrance collection that is minimalistic, luxurious and comfortably sensual.