La Perla is one of the principal fashion houses in Italy creating elegantly styled, sumptuous lingerie, swimwear, and perfume that feels luxurious and sensual to the touch and on the skin.

The Italian designer Ada Masotti established the company in 1954. Operating from a tiny workshop in Bologna, Masotti simply used top quality fabrics to create exclusive and select underwear focussing initially on corsetry. She intimately appreciated and demonstrated an uncanny anticipation of women's desires and body shape, designing a collection of lingerie that flawlessly complemented Christian Dior's "New Look", a major fashion trend of the time. The company gained its reputation by designing lingerie for stylish modern women who took pleasure from the poise that La Perla's sought-after under and outerwear inspired. Under the direction of Dr. Alberto Masotti during the 60s and 70s, Gruppo La Perla built up a standing for lingerie that was distinguished for its beautiful and crafted style. Most items incorporated handmade lace and embroidery, fashioned and integrated into a collection that included negligees, petticoats, chemises and separates

La Perlas richly seductive perfume collection sumptuously compliments the linergie range.